Speakers
Meryl Bourke
Presented by Meryl Bourke and Mark Mitchell
Is your organisation capturing and managing their social media channels? Is your organisation taking advantage of not just being compliant but using social media archiving and recordkeeping software to better inform the business? This case study will provide insights into Logan City Council and Brolly’s (Ladoo Pty Ltd) partnership in social media and engagement archiving and how the records team are working collaboratively with their marketing and customer service teams.
Meryl has been a member of the RIMPA Global Board for the past 2 years and as a newcomer provides extensive experience in the area of membership engagement due to her 20+ year reign as President of the Queensland Chapter. Meryl has worked for local government in the IM space for close to 30 years holding a succession of IM roles during her journey. Meryl has a passion for RIMPA Global and the membership and works hard as a volunteer to further enhance the member experience.
Mark Mitchell is the Head of Sales & Partnerships at Brolly, the only 100% Australian owned and operated social media archiving platform. With over 20 years’ experience helping large & small organisations and government departments solve problems through technology solutions Mark is committed to helping them manage the risks and governance of their social media interactions with their customers and stakeholders.
Mark understands that by being able to archive, search and analyse their social media accounts and records, organisations will be able to use this information in more meaningful ways, both for their audience and themselves. This knowledge helps improve the customer experience and interaction with an organisation through their social media channels.
Quote: “With a career in sales and marketing I understand the importance of the use of social media as a means to connect and engage with your audience. And this engagement is only expected to increase in the foreseeable future. With more organisations using social media as a direct form of communication with their customers a solution like Brolly, that archives and manages their social media records, is an absolute must to ensure that as a business, government department or educational institute you are capturing these interactions.”