Speakers
Presented By Katy Sweetman
In this workshop, we’ll use the Connection Tree tool from the book Rituals of Impact to explore how we can tap into and share our own personal stories to bring greater clarity, purpose and connection to our daily and working lives.
Part demonstration, and part hands-on exercise, participants will use the Connection Tree to look at how where they’ve come from, what they care most about and what they’re encoded for comes to life in their daily and working lives – and capture the stories and anecdotes of this in action.
The session will then look at how, when shared, these stories can create a greater sense of collective purpose, meaning and momentum towards the things that matter most.
Katy Sweetman is a writer, storyteller and founder of Storycore, a communications and storytelling consultancy that helps organisations and individuals find and tell the stories at the heart of who they are – and the difference they make.
A former marketing leader turned strategist, Katy brings a lifelong fascination with human behaviour, creativity and connection to everything she does. Her work bridges logic and empathy, strategy and creativity, guiding people to make and share stories that move things.
Katy is the author of the novel The Linoleum Room (Random House, 2005) and, more recently, the co-author of Rituals of Impact, published in December 2025 – a practical guide for those who want to live, work and lead with greater purpose, presence and balance.