Who serviced the Aston? The Briefing Is Not Enough | Presented By Peter Worthington-Eyre

10am – 10.30am ACST, 24 July 2025 ‐ 30 mins

Presented By Peter Worthington-Eyre

While everyone is focussed on the Aston Martin, it won’t run without fuel. Who and what is going on behind the scenes to make it all work? If AI and shiny new apps and platforms are the Aston Martins, data and records teams are the fuel and support crews. How do we value, acknowledge and support the teams making these high performance cars perform and what should we focus on in 2025?