Description
Social media is now a common part of all organisations’ digital footprint. With close to 2.5 billion people using these forums worldwide to communicate, posting or commenting on an organisation’s social media platform is no different to the public responding to content on a website or old-fashioned post mail and must be managed.
Learning Outcomes
At the end of this workshop, you should be able to:
- Identify the challenges with managing social media content and how to overcome them
- Understand the methods for capturing social media records and applying links to related information
- Share and retrieve social media records
- Manage socially sensitive information
- Understand how to control records to minimise damage to public reputation
- Develop a social media policy
