DESCRIPTION
This training course includes handouts and there will be numerous tools and case studies to consolidate your learning. You will be invited to identify an opportunity for advocacy within your own context and work on developing a message and approach during the workshop.
This course is suitable for people who are new to advocacy and wish to learn core concepts and tools for undertaking advocacy work. Whilst it is based around advocacy for archives it will be suitable for anyone.
LEARNING OUTCOMES
At the end of this workshop, you should be able to:
- Understanding what is advocacy
- Developing the skills to define advocacy objectives
- Developing the skills to undertake effective stakeholder analysis
- Understanding the types of barriers to advocacy and how to assess their potential impact
- Understanding how to build a message
- Understanding the basics of planning an advocacy campaign
The learning outcomes map to the following areas of ARA’s competency framework;
- undertaking marketing, advocacy and outreach activities to reach new communities, inform employers and other stakeholders;
- developing self and others
