The Power of Discovery Visuals in Data Storytelling
By Dr Selena Fisk
When we think about data storytelling, we often picture the polished chart that makes it into a report or boardroom slide. But the real insights are often uncovered earlier through discovery visuals. These messy, experimental drafts may look chaotic, but they allow you to test, compare, and refine ideas quickly. Just like a tasting platter helps you decide on the best dish, discovery visuals give you the chance to explore possibilities before committing. By embracing this stage, you boost the chances your final visualisation will not only look good but also drive real understanding and impact.